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09 September 2022

Does Behavioral Science Work?

This paper overstates its case somewhat, but there is some truth to its claims.
How accurately can behavioral scientists predict behavior?

To answer this question, we analyzed data from five studies in which 640 professional behavioral scientists predicted the results of one or more behavioral science experiments. We compared the behavioral scientists’ predictions to random chance, linear models, and simple heuristics like “behavioral interventions have no effect” and “all published psychology research is false.”

We find that behavioral scientists are consistently no better than - and often worse than - these simple heuristics and models. Behavioral scientists’ predictions are not only noisy but also biased. 
They systematically overestimate how well behavioral science “works”: overestimating the effectiveness of behavioral interventions, the impact of psychological phenomena like time discounting, and the replicability of published psychology research.
Dillon Bowen, "Simple models predict behavior at least as well as behavioral scientists" arXiv:2208.01167 (August 3, 2002) (pdf link).

1 comment:

  1. You may want to read this\We are all behavioral, more or less:
    A taxonomy of consumer decision making
    Victor Stango and Jonathan Zinman*
    July 2022

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