I care more about what companies do than what they say. Call you company what you will. Spend millions on advertising. But, what matters from a casualty insurance company is that it won't screw you over when the chips are down.
Progressive Insurance failed that test in a recent highly publicized case, not only denying benefits to its insured in a fairly run of the mill accident, but intervening in the litigation brought by their insured against the other driver against their insured. Bad viral Internet PR launched by Matt Fischer, the brother of the insured, Katie, who was killed in the accident, persuaded the insurance company to ultimately back down. But, the damage was done. I would not recommend that anyone I know buy casualty insurance from them.