The webcomic Marry Me, may be mushy, but its website "marrymemovie.com" earns its aspirational moniker. It reads like a Hollywood romantic comedy, only it's free. It's also an American made union product.
Comics have long been a pretty cheap genre in which to develop ideas that translate well into expensive, and often profitable movies. Webcomics are a natural evolution of this model. Many are at least as good as the typical movie theater fare, and the cost of evaluating a failure is low.
Also, the serial nature of both genres is highly addictive. Don't say I didn't warn you.