The "Neighborhood Flix Cinema & Cafe", an art house theater with three screens with just 64, 110 and 176 seats, respectively, will join the Tattered Cover and Twist & Shout records at the Lowenstein theater on East Colfax Avenue in Denver near East High School and the Greek Town neighborhood. The Starz film center now at Auraria's Tivoli center had considered a move to the location, but then backed out (probably because the venue is smaller than its current location, or perhaps because it was concerned about losing campus traffic).
This niche in the Denver film market was once cornered by the art house theaters which are now part of the Landmark Theater chain which is comprised of the Mayan Theater on Broadway, the Esquire at 6th and Downing, and the Chez Artiste on South University near the Sunflower natural grocery store. But, competition like the Starz Film Center on the Auraria campus, and Madstone theaters has tightened Denver's independent art theater market.
Usually, movie theaters want to be as big as possible so employee costs per seat can be minimized. But, as regular art house movie fans know, these kinds of shows are often shown to nearly empty theaters, so the loss of a little peak capacity at a couple of shows a week may be made up for with reduced real estate expenses for the smaller venues (I also wouldn't be surprised if the rental deal the theater is getting is more favorable than the other tenants who may be hoping for cross selling opportunities from theater patrons). The vibe created by the downtown location and fellow tenants in the theater may be enough to allow Neighborhood Flix to make it, if other issues, like parking or patron fear of East Colfax don't get in the way.