June car sales numbers are in. The news is strong growth for Toyota (more than 10%), Honda (more than 11%) and Nissan (more than 22%), while declines for General Motors (more than 21%), Ford (more than 8%), and Chrysler (a little more than 1%). Even in core American car sales areas like pickup trucks, Toyota is surging, while American cars are in trouble. The American automobile industry is in a tailspin and management at the Big 3 seems powerless to do anything about it.
Don't blame disloyal consumers. For all the discounting that American automobile companies are doing their products are still inferior. End of story. Full stop. Build better cars and market share will rush back. But, they can't seem to do it.