Progress Now rightly gives kudos to Anthem for including domestic partnership benefits in its small business health insurance plans.
Anthem also deserves credit for marketing relatively low cost, about $100-$150 a month per person based on age and location, albeit with a relatively high $2,000 deductible, individual health insurance plans to the public who often have no idea how much it would cost to get insurance separately from an employer, although the website to which the newspaper ads refer you to pathetic, requiring you to subject yourself to broker pressure at the stage when you are just gathering information, rather than making information easily available.
Like most marketing of individual health insurance plans it also fails to make clear how these plans differ from conventional employer provided plans, which are more heavily regulated. Still, if you don't have a health insurance option through your employer, this is a must have item, and at $1,200 per year, per child, is not entirely out of reach for many families. A child's major illness is still a hardship to a family with coverage, but it isn't a catastrophe.
At a recent visit to the local school playground, one of my fellow parents was keeping an especially tight rein on her child because she had no health insurance and an ER visit for a broken bone could put her family in debt for years.